The Correct way to create a LinkedIn page:
If you have visited here to build brand awareness, and for this purpose, you want to make a LinkedIn page, you are at the right place!! LinkedIn is an effective method to promote your business and build brand awareness. It converts the audience into customers for you and makes your business accessible among millions of people.
How we make LinkedIn page is a question here, so let’s get started!!
1) Complete the details to create a page for your business:
On the LinkedIn page, click on the option of ‘’Interest’’ and choose the option of ‘’Companies’’ in the list. You will see a button to create the company page box. Then write the official name of your company along with your email id. Now click on the ‘’Continue’’ button and enter the information for your company. You must describe everything about your company, its products, services, specialities, whatever is positive about it.
2) Logo and banner image:
If you want to make your page different from other pages, you must upload the logo and banner image of your company. If your company is famous, people will recognize you by seeing the logo. Moreover, you can ask your employees to add the page to their profiles so people can have excellent access. Your logo dimension must be of 100×60 pixels and also another logo with 50×50 pixels.
To attract customers, put an engaging and eye-catching background image and add a feature key messaging on the page. You can add a professional and branded banner image to the page with the help of free graphic tools.
3) Create quality content for your new page:
It’s time to create quality content for your empty page; materials that are informative and engaging for your audience. Make your page to be a discussion forum where your customers can interact with your company directly and don’t take it as a source of marketing only. Try to create helpful posts for users. Once you find a solution for a group, they will start promoting your content without charging anything!! So, do good and have good!!
4) Promote your page/content:
Now it’s time to start improving your content to get followers. It can be done if your employees add the company page to their profiles so people will find you easily. You can also promote your page in blogs or newsletters.
5) Build LinkedIn showcase pages:
If you want to develop a particular brand and support your company, make the use of LinkedIn showcase pages. It helps you to personalize messages for different segments of your customers. Once you created the showcases pages, people on the LinkedIn will start following the topics or product that they like. It means that the content in new feeds will be more targeted and related to the audience which gives higher engagement of them.