You have decided on your niche, created your blog, and now all that’s left to do is build traffic. Understanding how to get traffic is the crucial part of building your audience. And while there are many techniques available, garnering effective blog traffic 2020 will keep you ahead of the curve.
Keep in mind that many of the older methods still work. You need to do the basics in terms of providing good content to grow your viewership. What follows are some of the best techniques for building up web traffic to your blog. For 2020 and beyond, the following tips will help you expand your audience all while building on your brand.
Search Engine Optimization (SEO)
You may have heard of SEO, but it is more than simply placing the right keywords or key phrases in your blog articles. Your website needs to be optimized with the right words and phrases that people are looking for when seeking information. There are simple SEO tools that will help you identify the one or two keywords or key phrases needed to optimize each page.
There is nothing new about SEO, but its importance is currently being overlooked by too many people. This means that you have greater opportunities to find potential customers online by employing solid SEO techniques to your blog.
Good content is an old tactic for building traffic, but today with so much competition it is important that you continue to publish fresh content on a regular basis. Depending on your niche, you may only need to publish weekly. However, you may have to publish more often than that. But you will need to produce new content and update your old content as well. By touching up old content so that it is still relevant, you can help bolster your blog for everyone.
Video marketing has become one of the most popular forms of entertainment on the web. Consider that in how to build traffic YouTube is the second largest search engine next to Google. By regularly producing videos that provide value to your audience, you are reaching them in new and exciting ways.
Plus, producing videos is cheaper than ever. All you need is a smartphone with a good camera, an effective microphone, nice lighting, and you can begin. Once you start producing videos on a regular basis, they can build the traffic for you.
Create a Podcast
In building blog traffic 2020 ideas, one of the most effective is also one that has been around for quite some time. The podcast became famous when used by celebrities and others looking for a general audience, but now they have exploded to become a part of everyday life much like radio.
Podcasting has become even more popular thanks in large part to smartphones and vehicles that come with plug-in features that let you hear podcasts when on the go. Podcasting is less expensive or involving compared to video production and a having a regular broadcast can build up your brand.
Check Out the Competition
It’s an old trick to get traffic, but an effective one as you see what techniques your competitors are using to build up their audience. By understanding how they are getting more viewers, you can use that information on your channel either by copying what they are doing or arguably better, taking advantage of what they are ignoring.
Free Courses & Presentations
One of the more fascinating developments over the past few years in terms of building traffic is free courses and presentations. Education is the backbone of any blog looking to build up an audience. Finding a way to create a free course or presentation help you secure the customers that have become part of your traffic.
You can use a mixture of free and paid courses depending on their target and extent of information. But having free courses and presentations provides value to those who visit your site. That type of brand building works when you provide good quality content.
To get traffic, you need to use combination of techniques that build your audience and your brand. The secret to blog traffic 2020 is not jumping on the latest trends, but instead utilizing the best techniques that are enhanced by new methods that work for your blog. This mean knowing how to get traffic to your blog requires staying ahead of curve, knowing what new techniques are being developed, and focusing on what makes your blog special to your audience.