Top 8 Google Ranking Factors
Do you want to get your website ranked in the first page of Google search results? Well, you are not the only person who dreams about it. It is the primary objective of all the business owners who live out there in the world.
Securing your rankings on Google is not something difficult to achieve. Just take a look at these 8 SEO tips and you will be able to get a clear understanding on how to secure your rankings in an effective manner. The effectiveness of these 8 Google ranking factors is proven and you can proceed with them without keeping any doubts in mind.
- Look for the best keywords
You should first look for the best keywords. The keywords would be the words or phrases, which people use to look for businesses like yours on the internet. Therefore, you must search for the best keywords that must be used on the website. It is better if you can get the assistance of a. tool such as Google Keyword Planner to end up with effective results. While you are searching for the best keywords, you need to take a look at both long term keywords as well as short term keywords. Both these types of keywords can provide the positive results that you are expecting to get.
In order to get the most out of it, you can think about doing some spying on your competition as well. You need to get to the private browsing mode on your browser and do a research on the competition. Then you will be able to see how others are working on their SEO campaigns to secure the rankings in search engine results. You will then be able to do the same and ensure your rankings at the end of the day as well.
- Write high quality content
Quality content is identified as one of the key factors, which can contribute towards the rankings that you can secure on the search engines. Therefore, you need to put extra efforts towards writing quality content on the website. The content that you write should be engaging and it should attract visitors to the website. On the other hand, you must also integrate the keywords accordingly with the content.
You should think about writing content for humans. That’s because Google loves such content. The content should be engaging as well. This will help you to reduce the bounce rates, which will eventually provide a better ranking to you on the search engine results pages.
- Add the keywords to the page title
Adding the keywords to the page title is one of the most effective tips available for you to consider. You don’t have to include the exact keyword. You just need to integrate the keyword to the page title in an interesting way to end up with positive results. In addition to that, you need to think about coming up with a great Meta description as well. The Meta description should be saturated with keywords.
- Add the keyword to the header
You can also think about adding the keyword to the header of your website. Then you need to add a series of sub-headings to the posts in your website and integrate the keywords to them as well. This will help you to contribute heavily towards the overall search engine optimization efforts. This factor has been helping website owners to get their websites ranked on Google for quite some time. It is still in a position to deliver positive results and you can proceed without keeping any doubts in mind.
- Add the keywords to the alt text of images
For every single image that you upload to the website, you will be able to add an alt text. You should never ignore the importance of this alt text, as it can heavily contribute towards the rankings that you can secure. Therefore, you need to think about adding the keyword to the alt text of the images as well. Once you add keywords to the alt text, you will also be able to increase your chances of making your website visible on Google image search results. This can also bring in more traffic.
- Add keywords to the URLs
The keywords should be added to the URLs as well. That’s because the URLs are also scanned by the search engine bots to determine the rankings. You will be able to customize the URL of the pages according to your specific requirements. You can think about adding the keyword to the URL and you will be amazed with the results that you can get.
- Add internal links
You should also think about adding internal links within the website as much as possible. You need to have a proper linking strategy within the pages of your website. Then you will be able to make sure that your website is in a position to secure rankings on the search engines. There should be an excellent internal link structure in your website. You should also make sure that you are linking to relevant pages of the website. If your website has quality content, securing positive results with internal links will not be something difficult to achieve.
- Add external links
Similar to internal links, you should also focus on getting external links to the website as much as possible. You need to make sure that you are getting the external links needed from the credible websites out there on the internet. Then you will be able to make sure that you secure your rankings on Google with ease. Back in the day, number of backlinks you create mattered. In today’s world, Google algorithm has changed and you should think about generating high quality backlinks.
Focus on these 8 Google Ranking factors. They are in a position to deliver the best possible results to you at the end of the day.